David M. Carter


David M. Carter founded the Sports Business Group in 1999 following more than ten years of consulting for the sports and entertainment industries.

As a sports business consultant specializing in strategic marketing, Mr. Carter has consulted for corporations, sports organizations, sports and entertainment venues, law firms, municipalities, and individual athletes.

He is also an associate professor of sports business at the USC Marshall School of Business, having served on the faculty since 1994.

Further, Mr. Carter has also authored four books about the sports business industry and serves on multiple sports business-related boards as either an advisor or director. Additionally, he regularly provides sports-business commentary to both domestic and international media outlets.

Mr. Carter is a graduate of the University of Southern California where he earned both a Bachelor of Science degree in business administration and marketing and an MBA with a concentration in finance.