The Sports Business Group provides tactical guidance to companies and organizations seeking strategic direction in the dynamic and rapidly changing sports business industry.

The Sports Business Group has consulted for a broad range of industry participants, ranging from corporations, municipalities, sports franchises, and venues to members of the legal and media communities. In doing so, the Sports Business Group has provided its clientele the requisite strategic direction to recognize their full sports business potential.

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SBG IN THE NEWS

04/27/‍‍‍2018‍‍‍‍‍‍

Variety: ESPN, Bud Light Turn Ad Character Into New Rookie for NFL Draft

"While viewers may not be overly upset by the additional in-game intrusion, part of the reason may be that they have become somewhat desensitized to in-program advertising, so it is going to take far more creativity to entice vi‍‍‍ewers to absorb the messaging.”" -- David Carter

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