7/31/08	The NFL's Costly Divorce	Forbes
7/22/08	Top-Earning Female Athletes	Forbes
7/19/08	Cat Scratch Fever	ESPN
6/5/08	Basketball's Coaching Conundrum	Forbes
2/15/08	NASCAR Demands Country Over Rock as Daytona Returns to Roots	Bloomberg
2/7/08	Puma Wagers Big on African Underdogs	Walll Street Journal
1/7/08	Clemens's Career Remains Steroid-Tarnished Even After Denials	Bloomberg
12/20/07	Dallas Cowboys $150,000 Seat Rights Send Some Fans to View TV	Bloomberg
12/15/07	Why Baseball's * Won't Hurt $	Forbes
12/1/07	Nike, Adidas launch new soccers shoes ahead of European Championship	Associated Press
11/28/07	West Virginia-Missouri title game might lack large audience	USA Today
7/11/07	NASCAR drivers' TV ads are a gas	USA Today
8/1/07	In Endorsements, No Athlete Is a Sure Thing	New York Times
7/26/07	A Scandal the NBA Can Live With	Forbes
6/7/07	James May Earn $10 Million More in Endorsements	Bloomberg
5/26/07	UFC Feels that the Future is Good	Washington Post
8/8/06	Real Madrid Reigns in Spain and Beyond	Washington Post
7/11/06	NASCAR Drivers' TV Ads are a Gas	USA Today
5/21/06	World Cup Ads Aiming for Hispanic Market	Associated Press
4/25/06	Draft Philosophy: 'Steelers Guys Make The Team'	USA Today
4/21/06	Casino Operators Hope To Benefit From Sports Heroes' Magic	Associated Press
4/11/06	After Stormy Offseason, Nationals Lack Electricity	Washington Post
4/7/06	Major League Baseball wins in Washington	Wall Street Journal
3/24/06	The Show Will Go On in 2009	Los Angeles Times
3/22/06	The World's Best-Paid Athletes	Forbes
3/21/06	Tagliabue to Step Down in July	Washington Post
3/4/06	The Outrageous Entrepreneur	Los Angeles Times
2/27/06	Ciao to the Winter Games	Washington Post
2/26/06	When Stars Don't Shine, U.S. Team Is Left in Dark	Los Angeles Times
2/26/06	Los Angeles Track Gets (What Else?) a Face-Lift	New York Times
2/24/06	10 Suggestions to Boost the Olympics	USA Today
2/17/06	Ratings Aren't Winning NBC Any Medals	Washington Post
2/17/06	Split Sponsorships Becoming Latest Fad in NASCAR	USA Today
2/16/06	The Games I Used To Love	USA Today
2/16/06	Like It or Not, Kobe Bryant Shines	USA Today
2/14/06	Five Years Later, Still Looking for the New Face of NASCAR	USA Today
2/9/06	Fans Won't Turn Away From NHL Because of Tocchet Affair	CBS Sportsline
2/2/06	Some Ads Toe Line of Super Infringement	USA Today
1/25/06	Adidas-Reebok Deal Poses Challenge to Nike	Associated Press
1/24/06	Bryant Steps Up With Some Mighty Big Feats	Washington Post
1/12/06	Bush Picks Segal as Agent	ESPN
12/28/05	New Yankee Stands to Cash in on Endorsements	USA Today
12/20/05	Major League Baseball Goes Global	Forbes
12/20/05	Without Lease, Nats Are On Shaky Ground	Washington Post
12/6/05	Demand for Rose Bowl Tickets 'Out of Sight'	Associated Press
11/13/05	Dodgers Ask About Angels	Los Angeles Times
11/11/05	The Dream Teens	CNN
11/11/05	Nike Relaunches Kobe Bryant After Two Years of Prep Work	Wall Street Journal
11/3/05	Comeback Kid: Giambi Signs with Reebok	ESPN.com
11/3/05	NBA Hopes Unique Publicity Idea Will Fly	USA Today
11/2/05	Company Banks On Sponsorship	Los Angeles Times
10/31/05	Dodger Tremors Shift L.A.'s Baseball Balance	Los Angeles Times
10/23/05	San Antonio Is Team's Likely Home Next Season	ESPN
10/23/05	Real World: Playtime Is Over For Wie And Adu	New York Times
10/4/05	Michelle Wie Wins A Deal Helping Nike Target Women Golfers	Wall Street Journal
10/2/05	Midway Calls 'Blitz' in Attempt to Upset Video Football	Chicago Tribune
9/30/05	Baseball's Timing Perfect With TV Deal Looming	USA Today
9/28/05	Wie Taking Careful Steps To Golf's Next Level	USA Today
9/19/05	Ripken Baseball Steps to the Plate	U.S. News & World Report
9/10/05	No Easy Fix for Saints	Los Angeles Times
8/23/05	Light Houses	Los Angeles Times
8/23/05	McCourt Revels in Running Show in L.A.	USA Today
8/19/05	Adidas America CEO Avoids Limelight, Maps Strategy	Associated Press
8/17/05	ESPN Decides Not To Match Comcast's Offer	ESPN
8/8/05	The Selling Of The Golden Boy	BusinessWeek
7/22/05	Think New, Again	Los Angeles Times
7/17/05	Walt's Theme Park Vision Put Mouse Ears On America	Los Angeles Times
7/12/05	Boxing Finds a New Dance Partner: Hip-Hop	New York Times
7/11/05	Now That's A World Series	Business Week
7/9/05	Kobe Had Signed Big Deal Before Arrest	ESPN
6/21/05	Nationals' Expected '05 Profit Is $20 Million	Washington Post
6/19/05	Nascar Knows Logos Make Wheels Go 'Round	New York Times
6/2/05	A-Rod 'Ultra-Selective' About Endorsements	ESPN
5/20/05	NBA Finals Pose Challenge for ABC	Wall Street Journal
5/13/05	L.A. Could Be in Store for Quite a Saintly Presence	Los Angeles
5/11/05	Anaheim's NFL Pitch Is Blindsided by Blitz	Los Angeles
5/10/05	Anaheim Unveils Plans for NFL Stadium	Associated Press
4/27/05	Summer X Games Decide to Go Long With L.A.	Los Angeles Times
4/25/05	More Reasons for NFL to Beam	Los Angeles Times
4/13/05	Ripken's Business Interests Have a Lot of Range	Washington Post
4/11/05	Battles Yield Winning 'Fighter'	USA Today
3/31/05	Baseball: Bonds Gives Giants Marketing Puzzle	Reuters
3/30/05	Sticking With the National Pastime	Wall Street Journal
3/21/05	Amid Canceled Season, NHL Faces Financial Meltdown	USA Today
3/18/05	Testimony Impacts McGwire's Marketability	ESPN
3/13/05	Conquistador in Cleats	Los Angeles Times
3/8/05	Interleague Battle for Los Angeles	New York Times
3/7/05	AVP Merger Positions Tour for Major Growth	Los Angeles Times
3/4/05	Selling Out? Firms Aim To Buy NHL, 30 Teams	USA Today
3/2/05	Effects of Case Will Spread Beyond Colorado	Associated Press
3/1/05	Experts Say Bryant Settlement Makes Sense	Associated Press
2/17/05	Businesswise NHL a 'Secondary Sports League'	USA Today
2/17/05	After Months of Stagnation, the N.H.L. Has Nothing Left But An Uncertain Future	New York Times
2/10/05	A High, Hard Dodger Pitch	Los Angeles Times
2/5/05	Deal Makers Talk of Deal Breakers	Los Angeles Times
1/30/05	L.A.X	Los Angeles Times
1/30/05	L.A.'s the Bait; NFL Still Hasn't Switched	Los Angeles Times
1/28/05	Super Bowl Ads Could Raise a Few Eyebrows	USA Today
1/27/05	Few Crying Over NHL Lockout	Los Angeles Times
1/22/05	King of the Hill	Houston Chronicle
1/14/05	E-mail Could Have Hinted at QB's Return	ESPN
1/13/05	Jordan Places Bet on Las Vegas Development	USA Today
1/12/05	Super Bowls Don't Equal Super-Sized Profits	Forbes
12/25/04	Delay of NFL Game in L.A.	Los Angeles Times
12/17/04	Satellites Aim to Make Sports Easy Listening	USA Today
11/27/04	Thrashed By Charge Of Murder	Los Angeles Times
11/24/04	Anaheim Hires Consultants for Stadium Talks	Los Angeles Times
11/24/04	Brawl Hasn't Turned Off NBA Sponsors	Associated Press
11/22/04	NBA Suspends Player for Season	Washington Post
11/12/04	Area Women's Teams Work to Attract a Crowd	Washington Post
11/7/04	Keeping Up Appearances	Los Angeles Times
11/6/04	MLB to Rename The Expos 'Soon'	Washington Post
10/28/04	Ads Muscling Into Live TV Events	USA Today
10/26/04	A Different Game of One-on-One	Washington Post
10/21/04	Due Credit Rolls In For Ackerman	USA Today
10/18/04	New and Improved!	Wall Street Journal
10/18/04	Reading, Writing and Corporate Sponsorships	New York Times
10/11/04	Fox TV Seeks Gridiron Paydirt With Pricey Super Bowl Ads	Wall Street Journal
10/11/04	League in Limbo	Time Magazine
10/5/04	Southland's Big Double Play	Los Angeles Times
10/3/04	Adams, Macdonald Lead Push for PRO	Los Angeles Times
10/2/04	The One and Only Notre Dame	Washington Post
10/2/04	Rangers' Season Bodes Well For '05	Dallas Morning News
9/28/04	Williams Details Stadium Funding	Washington Post
9/17/04	Bryant Statements Seen As Embarrassing	Associated Press
9/9/04	Stadium Groups Vie to Give NFL Reason to Love L.A.	Washington Post
9/5/04	Redskins' Gibbs Is All Business	Washington Post
9/3/04	With Altered Image, Bryant a Tough Sell	Los Angeles Times
9/3/04	New Points Format Creates Interest, But Teams Have Concerns	USA Today
9/2/04	Kobe Bryant Still Has Battles Ahead of Him	Reuters
9/2/04	Bryant's Commercial Appeal in Question	Washington Post
9/1/04	With Case Dismissed, Bryant Can Focus On Basketball, Endorsements	Associated Press
8/31/04	Will PGA Tour Continue To Grow?	Associated Press
8/29/04	Bryant's Marketing Power Is In Danger No Matter How the Rape Case Turns Out	Associated Press
8/27/04	Baseball Alters Its Postseason Pitch	Wall Street Journal
8/27/04	NFL Pits Hurray Against Ho-Hum	Los Angeles Times
8/26/04	Looking to Return, NFL Sees Daylight in Anaheim	Los Angeles Times
8/24/04	Baseball a Big-Ticket Item Here	Los Angeles Times
8/21/04	Silver and Gold: Carly Can Cash in on Olympic Success	Dallas Morning News
8/20/04	And 1 Creates Fusion of Sports, Music and Fashion with Street Ball Tour	Associated Press
8/20/04	1984 TV Ruling Led to Widening Sweep of the College Game	USA Today
8/12/04	Tarnished Images a Tough Sell	Los Angeles Times
8/11/04	Female U.S. Athletes Still Seek League of Their Own	ESPN.com
8/4/04	Ready for Action	Los Angeles Times
7/20/04	Battle for L.A. Heats Up	ESPN.com
7/16/04	Los Angeles Ponders Future Without Shaq	Associated Press
7/10/04	NBC Eyes Tough Olympic Run	Los Angeles Times
7/6/04	Source: Bryant Meets With Nuggets' GM	Associated Press
7/6/04	Business, Court Case Treated Separately	ESPN.com
7/5/04	King of the Court	Forbes
7/3/04	Marketing Embattled Track Star Gets Tricky	Associated Press
6/4/04	De La Hoya Gives Boxing Punch of Respectability	USA Today
6/4/04	De La Hoya Wants New Cure for Boxing	USA Today
5/19/04	NHL Scores Zero For TV Rights In NBC Deal	The Wall Street Journal
5/17/04	When Image Is Almost Everything	The Washington Post
5/14/04	Phelps Expected To Make Big Splash	USA Today
5/12/04	Unbeaten Mark Only Part of What Rocket Gives Club	Houston Chronicle
5/11/04	Fans Hold Baseball to Different Standard	The New York Times
5/11/04	NHL Must Market Iginla Big-Time	The Sporting News
5/8/04	Rangers are Making a Strong Pitch to Spanish-speaking Fans	The Dallas Morning News
5/7/04	Hicks, Rangers Selling Naming Rights	Associated Press
5/6/04	Baseball Adding Ads To On-Field Lineup	The Washington Post
5/5/04	The Tangled Web of Sports and Advertising	ESPN.com
5/3/04	Finding Their Swings	Time
5/1/04	Lawyers, Guns and Money	New York Daily News
4/30/04	This Jockey Is Brought To You By...	The Washington Post
4/28/04	Hawks, Thrashers Fly Below Franchise-Value Expectations	Associated Press
4/14/04	With Stadium Plan, 'Boys Could be Back in Town	Dallas Morning News
4/4/04	France is Doing Things His Way as NASCAR Boss	Dallas Morning News
3/30/04	Ranking Sports Executives in L.A. Is A Funny Business	Los Angeles Times
3/28/04	New Call: Tennis, Everyone!	Los Angeles Times
3/28/04	NFL Reviews Matter of Trust	Los Angeles Times
3/7/04	'Cow Town' Cool	Los Angeles Times
2/26/04	Garden Teams' Trouble Are No Trouble for Cablevision	New York Times
2/24/04	From Cracker Jack Prize to Jackpot	ESPN.com
2/24/04	NBA Offenses Are Not Fantastic	Los Angeles Times
2/17/04	A-Rod to Rule Ad World, Too	New York Daily News
2/12/04	Dale Jr. Zooms to Front of Pack in Endorsements	USA Today
2/8/04	Tough Days Ahead for NHL	Los Angeles Times
1/30/04	He Hopes Stars Come Out, and Bring Wallets	Los Angeles Times
1/30/04	Players Hope New Owner Isn't All Talk	Los Angeles Times
1/29/04	Corporations Out, Family Members In	Los Angeles Times
1/26/04	Dodgers Sale Vote to Take Place Thursday	Associated Press
1/24/04	ESPN's Playmaker	Los Angeles Times
1/23/04	Ratner Faces Balancing Act in Wooing Fans	New York Times
1/17/04	Brewers For Sale	Associated Press
1/8/04	Exposure for Coaches Finally Adds Up	ESPN.com
12/30/03	Lights Out for Edison Field	Los Angeles Times
12/19/03	A-Rod Might As Well Be Invisible	ESPN Insider
12/12/03	End of an Era as Dodgers Trade Brown to Yankees	Los Angeles Times
11/29/03	Houston Proves It's a Team Player	Los Angeles Times
11/18/03	Already A Loner, Bonds Will Go It Alone In Marketing Of His Image	New York Times