David M. Carter

David M. Carter founded the Sports Business Group in 1999 following more than ten years of consulting for the sports and entertainment industries.

As a sports business consultant specializing in strategic marketing, Mr. Carter has consulted for corporations, sports organizations, sports and entertainment venues, law firms, municipalities, and individual athletes.

Additionally, he is currently the Executive Director of the University of Southern California’s Sports Business Institute and is a professor of sports business at USC’s Marshall School of Business.

Further, Mr. Carter regularly provides sports-business commentary to national media concerns.

He has also authored three books about the sports business industry.

Mr. Carter is a graduate of the University of Southern California where he obtained both a Bachelor of Science degree in marketing and a Masters in Business Administration with a concentration in finance.


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